JDB:

I hate to tell you this, but you are dramatically underestimating the cost these projectors. Consider the following:

* Cost of HD-2 plus the associated ASICs needed to drive it is more than you estimate.
* Cost of the lamp/ballast, assembly, etc.
* Cost of the scalar electronics. If you do it right, it isn't cheap.
* Cost of the optics: Lens/color wheel/associated light pipe components, etc.
* Cost of the power supply, fan, misc. electronics.

Oh, and do you think it costs anything to assemble and test. How about ammortoization of the cost of software development and integration of hardware components. How about tooling ammoritzation?

Opps, I forgot that there is marketing to consider, and THEN you get to the profit.

I doubt that there is any collusion. Me thinks that TI would LOVE to drive the cost down if they could. But, right now, it looks as though about $9-12K is the right ballpark for an HD-2 based front projector.

But what do I know, I'm only a dog!

ARF ARF, says Iggy.