Here's my two cents:

• I started out paying $19.99/mo for 3 standard discs with Netflix.
• Then they lowered my price to $16.99/mo.
• Then they started offering BluRay for free!
• Then they started charging $1/mo for BluRay.
• Then they started charging $4/mo for BluRay.

Now, I could get upset and frustrated with the trend of price increases for BluRay access even while the cost of BluRay discs are going down. But at the end of the day, I've had Netflix for 4 and a half years and I'm only paying $1 more than when I started. Hard to complain about that.