There was an incentive for 950 owners for the 997. I think it was $100. I still have mine, and hope it keeps working long enough to be able to decide if I want the 998 vs. the 978.

I too have been waiting alooong time to upgrade. My 950 is still going great guns (pun intended) but the handwriting is on the wall. I was on the verge of pulling the trigger for the Marantz 7005 and now this update. Well I've waited this long,another month should be easy. I too hope they support the early adopters and supporters and give us a price break on the 978. And now that I mentioned it - any info on price point would be greatly appreciated (hello Peter?). Please keep it close to the Marantz 7005 - the WAF is inversely proportional to the cost...

I'm still quite happy with my 950, but it is about time for an upgrade. Thanks skiman for the heads up.

I find myself having taken my business elsewhere (got an Onkyo 885 when they came out, needed HDMI), but will probably still end up with their new unit when it comes out.