New logo (aka: I've got my shades on, let the flames begin!)

Wow! I am pleasantly surprised.

Since I was prolly one of the more obnoxiously vocal people who didn't like the original logo, I just wanted to say that the revised logo is a welcome improvement. From my perspective, it fits right in with the Outlaw identity and attitude and retains their unique image among audio manufacturers, but in a classier and more appropriate way.

Remember, my main complaint with the original logo was that, in my opinion, while it was *unique* in the market, it failed to adequately reflect the high quality of the products, thus it was not *appropriate*. In my opinion, the original logo would be more suited to consumer-level equipment and marketing based more on “attitude,” rather than higher-quality gear that can be marketed to mid-to-high-end consumers based on price and performance (with a bit of that Outlaw attitude in the mix to help differentiate them in the market).

In other words, the old logo seemed to emphasize the attitude over the quality and performance of the products; the new, more understated logo seems to shift the emphasis back onto the gear itself, with the Outlaw attitude as a secondary (and certainly necessary) market positioning tool. As it should be. IMNSHO.

Big kudos to Outlaw for addressing this issue in an effective manner, and for maintaining a sense of humor about it (as on the M-200 Gallery page). And for making all the products with the "original vintage logo" into collector's items.

Just one question: can you screen that thing onto a 950 for me?

I got to be honest: I didn't notice the new logo until you mentioned it.

I guess, a) not important to me enough that I noticed on my own, or, b) not different enough that I noticed on my own.

I *still* say, get rid of the silk screen, and go with metal plates.

I also like the new logo. It has a "classy" look to it. Please send me two of them ASAP!

My vote still goes for some of those stick-on 'bullet holes' across the faceplate


[This message has been edited by soundhound (edited November 28, 2002).]

And maybe some genuine faux barbedwire to tastfully drape over the stack of Outlaw equipment to add a touch of elegance and atmosphere. Goes good with stick-on bullet holes.

Paul

You might have something here. Perhaps all of the Outlaw Cables should be painted to look like barbedwire. Might fend off thieves trying to steal the equipment as a side benifit.

I hear that the first 50 who buy a 200, will get a matching holster and six-shooters to go with it! (Just joshin'...)

Six hooters? Oh, shooters. Nevermind

A semiautomatic sixshooter?

Paul

Actually there have been a few semi-automatic revolvers, but the design hasn't really taken off. A little firearm trivia - I guess it has a place on an Outlaw forum.

I've heard of dual-action revolvers, but I'm not sure I'd quite call them semi-automatic, because it's not the action of the bullet firing that pushes the pin back. Or are you talking about something other than dual-action revolvers?

Paint me curious.

Oh, and I *definitely* much much prefer the new logo. Can I get some stickers that are about the same size as the old logo?

------------------
Matthew J. Hill
matt@idsi.net

Yeah - DA autos are out there too and it's not the same thing. This was a revolver where part of the energy from the propellant was harnessed to advance/cock the action. Never actually saw anything but the ads. Seems like a solution in search of a problem to me.

I have to ask, but shouldn't...

I wonder if they'll ever switch to the new logo on the 950...

Yeah, no kidding. Maybe 1/1/03 would be a good moment to switch.... (hint hint)