The Interent-direct merchant (i.e. Outlaw, Axiom, Hsu Research) also has one other really big advantage -- they only have to know/support their product line; and therefore, their depth of knowledge is oftentimes much greater when it comes to features, specs and set up. Heck, they know the product from the ground up!

Contrast that with a conventional retailer who carries dozens of product lines and you begin to see how hard it is to understand and support those products at the same level.