RCF,

Thanks for sharing your real world test between 720p and 1080p sets with a Blu-ray player and the Oppo 981. I took a look at the Pioneer 50" 1080p plasma with a Blu-ray disc and then a standard dvd as sources. At my seating distance of 10' I didn't get several thousand dollars of "Wow". As a matter of fact I couldn't see any difference. That was a good day because I realized I was going to save some major coin when I replace my aging 42" Hitachi plasma with either a Pioneer or Panasonic 50" 768p plasma. Your test adds weight to the argument that 1080p is probably wonderful, but only for those that sit at the right distance from certain screen sizes.