Three of us have seen an upconverted picture from an Oppo 981 at home on a 720p 42-in Pioneer Elite plasma and the same screen fed Blu-ray at the dealer's. While not a side by side, we all agree that the Blu-ray picture was sharper than the upconverted Oppo image. BTW, the interesting thing was that when the Blu-ray fed both the 42-in Pioneer and the 50-inch 1080p Pioneer, we could not see that much improvement in detail from about 8 feet away.