DO I need to watch soap operas to know what that effect is???

I think the problem is that there's interpolation going on. Essentially the TV is creating data based on some algorithm that's describes "what's going on". This is always dangerous. Interpolation is always non-perfect and your eye is really receptive to that. Once the industry starts recording at higher frame rates the video should look more natural than the upsampled, processed gick we're currently living with.