I heard rumors of $3K. However, considering that the AV7005 was selling for $1600 and the new AV7701 will sell for $1700, it's possible that it may sell for $2700 since the AV8003 was selling for $2600. That also makes it more competitive with the Integra DHC-80.3 that sells for $2600. Plus in these difficult economic times, $300 makes an appreciable difference to potential customers.