I'm not sure what they hope to accomplish by selling a cheap processor. That market segment is packed to the gills already and packed with competitors who have a lot more to spend on R&D and manufacturing. *shrug*
Best,
I bet it sells pretty well. I could be wrong but most folks here are enthusiasts and extremely brand loyal. Just the fact that so many have waited years to purchase an unseen/unproven processor is proof of loyalty. Although I will admit that discussing and dreaming about new equipment is 90% of the fun of any hobby. That aside, the key is to produce a product for the poor man audiophile since I am sure there are more poorer than rich man audiophiles.

The poor man audiophile wants separates. One reason it is just fun. Imagine the pleasure of showing off your gear and stating that I have an Outlaw, explaining about separates and no you can’t find that brand at the local B&M. I use the pre-outs of my low cost yam into my Outlaw amp. It sounds fine but having seperates would be that much cooler but for me it needs to be low cost.
I read about these high end processors from boutique brands, most of them have minimal feature sets compared to even low end receivers but carry huge price tags. Typically the reviewer writes about how the company focused on sound quality rather than features and folks nod their heads in agreement and pluck down the cash. (I certainly don’t believe there is much difference in sound quality between products at any price point. I bet many pro reviewers could not tell the difference in a blind test, nor is there any objective lab measurement that can tell the difference?) If Outlaw comes along with a low cost “sound quality” focused product, enthusiasts here will eat that up. Outlaw also has the tech support and the community support of their products which is also a big plus to the enthusiast. I think it will sell just fine to this crowd.
-Bob