Originally Posted By: rangler
It was very strategic to pull this move when the 978 "was ready to be submitted for formal approvals". Their timing (the competitor's) meant to cause maximum damage.

Interesting point. Pretty Machiavellian, too, if the timing was planned. Frankly, though, any time during or after 2011 would have been damaging. What would have happened if the other company had waited six months to do this and the first production run was sitting in a warehouse in Massachusetts? Or, possibly even weirder, what if the first production run had been at the factory, waiting to go into a cargo container?
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gonk
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