If the cost of the 978 is close to the Marantz offerings then I feel it's in the 978's favor because you can then argue that you are getting much more value for your money with better components and more features.
Then we have to determine if the components are truly better or just different. I guess an independent review/lab tests will show some of the story.
Is it reasonable that Outlaw can assemble a team of designers that can compete with the designers employed by Marantz or other large companies? I would imagine these other guys will have the advantage of consistency and practice.