It's an excellent idea. I just had to do research on a new headphone company called (I'm not making this up) Fanny Wang, whose new headphones have already inspired a lawsuit from Monster. It seems the Fanny Wang "On Ear" fashion 'phones look an awful lot like Monster's "Beats by Dre" model, which has the hip-hopper Dr. Dre's name on them. Monster lost, but the case is on appeal. It looks like the guy at Fanny Wang saw an opening and kinda ran through it; the designs are similar, but folks seem to agree that the sound beats the Monster phones hands down.
That said, I think there might be room for Outlaw to enter the market.
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This ain't for the underground. This here is for the sun."
-Saul Williams