...That is what happened here as well...
Yes, in that this all started when someone brought this up on AVS, but NO in that if what is reported is as described, the other company actually brought a product to market and apparently sold it without the right licensing. Here it is a bit different, as the product was announced to have a feature, but you can't buy it yet. There's a BIG difference there.
As pepar/Jeff suggests, one has to believe that this will be put together properly and that all will be well in order by the time the product is sold. It is in both sides' interest to make that happen.