Very true, Keta. I also agree that as much as I wish the 997 had arrived already, I think Outlaw has exhibited excellent restraint in keeping the 997 as under wraps as possible and in managing expectations once the wraps came off last fall. Emotiva was under the AV123 umbrella when the LMC-1 had its development delays, but they still over-promised on the schedule from the very start. Several of their self-imposed deadlines seemed dubious to me - the original one (late 2007, I think, which was maybe six months after the original announcement), and then last year when they talked about a release 6 or 8 weeks after Cirrus first delivered 49700 chips (even though that chip is the heart and brain of the unit). I think I'm skeptical enough of such announcements that I didn't think much about the delays, but I would hate to think about someone who delayed buying something in winter 2008 based on those projections. We can look to the current tumultuous situation at AV123 for examples of such customers, with several products (or product fixes) still struggling with multi-year development delays. Promising a product "coming soon" can be a good way to prevet potential sales from going to some other company, but they are dangerous - too many that get delayed too long can cost you business in the long run.