It's a bit unorthodox but as designed. You should be able to use any source selection button including "DVD" to turn on the unit though.
From the Outlaw 1070 manual:
RC17 Power off button (see pages 37 and 44)
Turns off the Model 1070. Also turns other components controlled by the remote on and off. To turn on the receiver, press any Source Selector button. This turns the Model 1070 on and switches the unit to that input.