I agree with Jeff that the BDP-83's announcement is certain to impact sales of their DV-983H (which, at $400, is not a player for the faint-of-heart to begin with, although it has sold remarkably well in spite of the relatively high price tag) since the BDP-83 is going to use the same video processing solution and add Blu-ray for probably a couple hundred dollars more. I doubt that sales of the DV-980H will see much effect from this announcement.