I haven't heard any Emotiva products but I think buying their amp by the channel is a great idea. There is a guy on the Klipsch board who has had both. He says the Emotiva amp is every bit as good as Outlaw and the 990 is better than their processor.
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Outlaw 990/7500; QSC 2402; Sony dvd;
Dish vip 622; Panny 50PX75U; H/K 7200
Klipsch RF-7,RC-7,Cornwalls,Cornscala
HeresyII,Heresy; SVS 2039pc+; Sonic Super T