There are plenty of ways to do this.
First approach: Run HDMI-to-DVI and optical from the DVD player to the 990, DVI-to-HDMI and a composite video from the 990 to the TV (composite for access to the 990's menus), and either analog stereo audio or digital audio from the TV to the 990. That last one is for audio from the TV's cable tuner, and if you can use optical or coaxial digital I'd recommend it.
Second approach: Run HDMI from the DVD player to the TV, optical from the DVD player to the 990, composite video from the 990 to the TV (for access to the 990's menus), and either analog stereo audio or digital audio from the TV to the 990.
Either approach will work equally well, but the first will allow you to add a second HDMI or DVI video source to your system without adjusting cables at other equipment. You could also substitute a component video connection from the 990 to the plasma if you anticipate adding any analog video sources (game consoles such as Xbox360 or Wii, for example).