I have noticed that Radio Shack (nationwide as far as I can tell) is discontinuing a number of their DVI-HDMI cables in varying lengths. For those of you that have less discriminating tastes (or are poor from sending all your money to Outlaw!) you might want to stop by and see what they have. I just picked up a 12 ft HDMI-DVI shielded cable for $25.00 yesterday. Just stay away from the DVI-I cables and you'll be ok. Those have an extra set of pins that you don't need. Of course all the ideal cable lengths are still full price.
You can see what they have online and then use the store locater to see if they have it at your store. It beats the hell out of paying $50 + for a similar cable!
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Outlaw 990-750-LFM1-Wharfedales-Sony KD34XBR960-Oppo 970-etc-etc-etc