Yeah, I agree, as it is now they are pricing things to create a niche market. Of course the early adopters will jump in, but probably not many others will follow, at least not until you start to see universal players (which I've heard are coming) and loosening of the DRM restrictions (and not on a voluntary basis either...must be as a standard).

Then again most people buy iPods and download songs from iTunes so what do they care about DRM restrictions?

But I bet that most people will care about which format will be dominant.