The real issue is, in order for a manufacturer to make a good business case for THX certification, it almost certainly has to be done to at least one of each different kind of component they make (amp, DVD, etc). THX adherents are going to want THX everything, so no sense in losing those incremental sales to another brand that does make them - and those THX fans out there would probably agree that they'd be more likely to buy a THX certified 990 in the first place if Outlaw offered other THX certified equipment (opinions, folks?).

Good question Ritz ... so ...
I asked Sherwood a question requarding THX and the P-965 and the answer: "We have no plans to be part of THX. However, our cinema EQ circuit is very close to THX's Re-EQ"

mmmmm.... very close they say. Its in the cards or this case .... the chip set.

Maybe it's the same except the "THX" logo stays off ..... wouldn't be shocked, really.

Yeah, it would probably work a lot more in Outlaw's favor if they had the pre-pro, amp and sub THX certified.

But again, it would negate Outlaw's price advantage as they'd have to charge more for each.

I still think that the 30 day trial speaks louder than THX certification would.

If given the choice between the same product at higher cost with THX or at lower cost without, but with 30 day trial...well it's obvious which one I chose.

Yep. I'd much rather spend the money on equipment than window dressing. The THX logo has zero appeal for me as long as Dolby Digital and DTS are supported.

Speaking of useless logos, one that is close to my heart...HDCD...would be nice. 8-)

Cheers,

I'm pretty sure THX isn't completely useless - you do get a few nifty modes and there is some marketing traction there. I'm just reasonably sure the Outlaws discussed this at length and made a responsible value based choice.

For my $$$ the 990 is in the running.