Welcome to the world. Same reason a person with a Bentley chuckles at a person with an Audi or a BMW....

Stereo equipment is one of those areas where you often do NOT get what you pay for. Hype and marketing play far more important of a role than you think for the typical "well off" person who just wants "the best stuff" and knows little about what makes things "the best" other than what they read in the awful audio rags.

If you start hyping gear that costs too little, the "big boys" stop advertising in your rag, you stop getting freebie equipment, etc....

It's for that reason that ATI probably decided to create Outlaw in the first place. "If it's too cheap, it must not be good." *shrug*