Landon-
I love analogies:
1) How about an iPod adapter in the car (you have to buy the iPod separately, and those w/o an iPod get no benefit). To gonk's point only a few automakers include it. Yet some do.
2) How about those pesky 2 extra channels that the 990 has that my old Denon did not. If I want to make use of them I'll have to buy 2 more channels of amplification and 2 more speakers for my 5.1 setup.
3) Firmware... how about "2 channel subwoofer offset"? (not to mention the 2nd sub out jack that must have added close to $1 to my price). I'd have to buy another sub to use it. Those few people who already have spent big $$$ for a 2nd sub may like it, but should I be insulted that Outlaw included it in my 990?