Capt looking for brownie points
(and you think you have long posts, haha I am cursed on rambling on and on and on)
"But most of all I have to run a profitable business through all of this."
This is the most accurate point in above.
Unfortunately this can be done in many ways
1. Ensuring products are top notch and customers come first
2. Sell more then are returned, no need for customer support.
Too many companies are focusing towards #2 above.
This is also the biggest flaw of companies with dealing with customers.
The essential is that this statement states that profits are more important then providing a solid product.
It is much easier to put resources in selling to new people then support the old.
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Lets use the tool industry for e.g.
I normally sell good quality tools,
1 unit = $100 and my cost is $60
This is a very good unit and Last a long time
then I use the philosophy above And i change my tool line
1 unit = $70 and my cost is $10 And i still over lifetime warranty
But the part quality is crap.
I am making more money cause
1. My product is cheaper to sell
2. My product Cost is lower
3. Even if i offer lifetime warranty I can give away 3 Replacement units to everyone and still make higher margins.
4. knowing that most people do not return a product for warranty, I make even more margin.
This also forces competitors to use the same philosophy and thus come out with even more cheaper stuff to compete with the previous company.
Too bad this is today company beliefs. And because of this no one makes good quality parts anymore, in any industry.
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Thus if I can sell 10 units for everyone that complains , then it is still a plus. I don’t need to inform them mass of the problems with the units and most people are gullible and only resort to 'getting pissed off' and never buying a product again.
So many times I have seen in the service industry where people don’t raise their concerns and just 'never buy from that manufactures again' THIS IS a false Positive. Your taking the short term profits for long term future.
This is why I always bring up my issues, and it is how the company deals with it dictates what i do. I understand their is always issues, but it IS up to the company to provide what people pay for.
You cannot advertise that your product does something, and not stand behind it.
I like outlaw thus far, but they have to be more responsible for dealing with their issues.
What I mean about ‘dealing’ is Inform the people whom ask. And not use the political tactic of running around the issue. (for What ever reasons).
If I see a tactics like the one that The Capt expressed, Then As a customer I use as much power as I can to ensure the companies I deal with do not take advantage of the customers generosities.
I am here to ensure that Specific topic are being looked at, because as a customer is should be entitled to something in writing.
As soon as you put something in writing you are held more accountable for your actions.
It is this accountability that reinforces your companies ‘true’ position.
IF you can put things is writing, AND complete them, This is Very convincing to many others that you do as you say. Thus Trust is reinforced.
I could have returned my product, but this would have been WORSE PR for outlaw.
This would have got rid of the forum posts, and ignorantly instill the belief that all is AOK.
In reality I would have told ALL my friends about my experiences,, and thus prevent many other friends from getting outlaws.. The Biggest problem with this, is that Outlaw does not know how many sales they have lost.
(BTW I have 4 people lined up for outlaws IF they fix the issues)
Therefore to answer the question
What would I do.
The people asking for specifics,
I would work with them.
I would inform these people of the extent of the issues, and say that I am working on the issues to resolve them
I would create a quick list of the issues to alleviate the concerns.
I would also work with forum people to find out What features people are looking for and what features they can live without. (outlaw is good at this)
I would tell them that the specific issues is known, and recommend a partial solution until a fix is in place. And if a partial cannot be made, Then I ensure the customer is dually compensated to maintain them as a customer.
AKA
I would also back My words with Money if needed.
I would refund a partial amount to the end user if needed to compensate them for a faulty product. This Action alone will save more money in the long run, as it:
1. alleviates any trust issues (as the end user is compensated)
2. It is cheaper then shipping back and refunding brokerage fees
3. The end user gets what he pays for (faulty and all)
4. The company Keeps a customer (happy customer)
5. The company gets good references from the happy customer
6. If something happens and a ‘feature’ is taken out that the customer wanted (AKA they could not fix the issues)(faulty part) Then the end user is still ‘satisfied’ as he got a compensated for that feature with the rebate. He got what he paid for.
I would also Not rely on 3rd party product so much without proper beta testing.
In short if is sell a product and say it can do 1 b c and d , It is My responsibility to ensure it all works. IF for some reason ‘d’ does not work then customers should be financially compensated. This small compensation Is much better off then returning a product and getting a bad repore,.
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Unfortunate companies only see the sale, they do not see the sales lost. Thus they make decisions based of sales alone.
As a business owner myself, I prefer people that bring up issues, Because I know that for every 1 person that brings up issues there is 10-100 users that are concerned but for some reason do not inform me. The advantage about this is that If I get a fix out ASAP and let everyone know, Then I am praised as being proactive and truly caring about the end users.
I also know that there is bad people that ask way too much, I understand these people truly think the world is owed to them, Unfortunately there is also 10-100 people that expect the same thing. For these people I just inform them bluntly that I cant do that, and this is what you are going to get. I Also use this information to inform Potential customers what not to expect. This is to reduce stress and problems later with other customers.
In the long run What you get is a base of loyal understanding customers, From this base you get more and more ‘good ‘clients. As this good base also knows people that are the same and thus are a good base people as well.
We have been in business for over 5 year now, and Because of this methods, we have very few if any ‘bad clients’ and all our client base is extremely solid regardless of our higher prices. They all know what to expect and they all know that when problems arise they let us know and we will keep them informed of all progress. And if we can’t provide something we let them know. And inform them of the costs in order for us to implement a solution. IF we cant/ do not want to deal with it, we refer to someone that can help them.
I beleive htis is bad practise, but