Pretty impressive deal for Rocket owners or prospective Rocket owners. You have to give the AV123 crew a lot of credit for taking care of their existing customer base, and folks looking to build a system from scratch may be able to get the separates version of a HTiB - a comparatively inexpensive combination of processor, amp, and speakers from one source. It's worth recognizing, though, that if you already own speakers from another company then this deal doesn't apply - you'll still pay $1200 for the pair, $700 for the processor by itself, or $600 for the amp by itself. (And if you need digital video switching, add $100 for the Gefen switch.)

Bottom line: obie_fl is exactly right - gotta love competition.