I have tried to get the consumer advocate reporter at the newspaper I work at to write about this since thousands of people who own HDTV sets will basically be ripped off if this standard ever comes to pass. Not only that, but it is false and misleading advertising to say these sets are HD when they may not be able to get the true HD resolution. All the stores selling these sets are just pushing the product without letting the consumer know what is possible in the future. I know I would be ticked if i spent $2-$4000 on a supposedly "HD ready" tv only to find out i cannot get that resolution. The reporter and our TV writer claims it is "too" complicated for our readers to understand. Well, that's our job I told them, to make the story easy to understand and get the information out there.