I am a big starwars fan and yes I went to watch episode 3 last night with all the nuts. I guess for me it is not something that really can't be understood but rather something that clicks for you or doesn't. I think in a way it is a lot like peoples love of home theater. My friends all have $199 htib or nothing at all so when I say that I bought a $1000 reciever they think I am nuts and they just don't get it. I guess people just love what they love.