Here's my follow-up:
HDTV is great and I'm glad I made the plunge. The picture quality is amazing on this tv even from cable. The colors are so vivid and the picture is almost 3D. You were right that standard cable is what it is. But I was surprised to find the major networks (ABC,CBS, NBC) don't broadcast every show in HD, but PBS does. The non-hd shows on the hd stations are not much better than their equivalent standard stations. The baseball games on espn and inhd last night were fantantic. Even though I'm not an avid sports fan, the picture quality alone draws me to watching the games.
I watched several dvd's over the weekend and came to the conclusion that the lcd picture quality was around 95% the picture quality from my 43" sony rp crt. Not bad at all.
Concerning standard tv, I was able to adjust the picture quality for some stations to an acceptable level. I contacted Joe Kane's video essentials web-site concerning adjustments for lcd. The 2003 version dvd I purchased will work for the lcd format, but they are coming out with a manual on-line that will describe the adjustments in more detail. The file should be out this week and could be downloaded for free in pdf.
As far as the lamp is concerned, I purchased a 5 year extended warranty from pcrichards. The lamp will be replaced at no cost if it goes out during that period. Not bad considering I paid $400 for the warranty and the lamp costs $200 from Sony, the net will cost $200 for 5 years.
Finally, I'm glad I made the plunge after all my research and I highly recommend this sony tv which I paid only $2300. I did a lot research for buying the outlaw 950, 7100, lfm1, denon 2200 and KEF speakers and I'm very satisfied with all. Thanks for your comments. Ron