Isn't that a bit self-depracating? I know I would not spend any time on a forum at a KMart website, even if they sold A/V equipment.
It's the customers that also 'make' the company. There is a niche because there ARE customers willing to overlook a 'pretty face' and lots of hype in favor of equipment more favorably priced with essentially the same performance. And while it may be a matter of opinion, great customer service besides. Of course you can go to places where they will roll out the red carpet for you, give you a coupon for starbucks, and all for a heavy toll. But here you are ...