I figured out what the problem was. The DVD player has a speaker setup section, I had all the speakers configured to Large. Once I changed them to small, viola the SW was thumping away.

I went through these config settings before and thought I set them to small, I must have exited incorrectly and they didn't get saved. It would be nice if the Pioneer users guide made some kind of mention of this. It doesn't go into the speaker set up at all as I recall.