I've not ever heard them talk about a trade-in program. I could have missed it, but I follow them pretty closely. Seriously, though, that 970HD that you bought at least a year and a half ago (since the 980H replaced it in the summer of '07) for $150 will sell on the used market for at least $100, possibly closer to $120. You'll probably want to sell it somewhere with an OPPO-aware audience, like Audiogon - and it may sell even better if you point potential buyers to the component upconversion hack thread at AVS in case they have an HDTV with no DVI-HDCP or HDMI inputs.