More elegant for what? There are hundreds of models of AV receivers and controllers out there in use, the point is to make them work seamlessly with an HDMI switcher, not to add RS-232 ports and software to the hundreds of models without support for either.
If you want a switcher upgrade for an existing Outlaw product maybe (forget about the older ones though), but even then, the market size would be too small and the narrow solution too expensive and limited in utility (with the same end result as a switcher with an IR receiver).
Better to sell a more general purpose switcher that anyone can buy and use with any receiver/controller, market size matters.
There are HDMI switchers with remote controls (yet another remote control or macro for a learning remote) that really don't get the job done seamlessly in real world use.
This would fit well with their own products and the marketing channel fits. The switcher could easily be assembled from existing components by a contract manufacturer (how all their stuff gets made) with a minimum of design work and would solve a broad problem with a large market during the transition to HDMI.