I'll toss a penny in alongside your two cents...
The idea of a built-in web interface is definitely intruiging, but it would be a pretty significant cost premium for products that don't otherwise have a PC interface in place. On the other hand, a standalone computer interface module of some sort could be pretty interesting. What comes to my mind initially is a slim box sitting in the equipment rack acting as a central "brain" for the control system. RS-232 or USB interfaces on individual components could provide two-way communication with the central module. Components without RS-232 or USB could be controlled by IR outputs connecting to either rear panel IR inputs or emitters at the components' sensors. A wireless interface (802.11 or perhaps bluetooth) in the central module would allow programming and control to be done without running wires to the equipment rack, and/or an IR sensor on the unit could allow control that way (possibly from a handheld device like a PocketPC or Palm PDA). The user could then customize an interface for specific needs - such as users with disabilities, children, or guests.
What I've described is hardly an original concept (you mentioned Crestron in your original post, and the basic concept is indistinguishable from what they've been doing for
years...), but I do wonder if advances in computer technology and software have created an opportunity to create a system (even one built purely in software for folks with HTPC's already in their equipment racks) that offers many of the benefits of a Crestron system without the cost of the hardware and custom installation. And the Model 990 and Model 1070 both have RS-232 ports that could provide a more useful two-way communication channel in this scenario. For that matter, there have been some
discussions about the 990's serial interface that have brought up the names of at least two software packages that probably already offer much of this capability (specifically Cinemar's MainLobby Server and Proximis' Girder). Whether Outlaw is the right company to build something like this or not, I don't know - it would seem likely that the software development would be a pretty hefty endeavor, and I don't know what all the hardware side would entail (a lot of I/O - IR, RS-232, USB, ethernet via network cable or wireless, maybe even bluetooth - plus a small computer to provide the backend and interface between user and equipment). If you were to get too carried away, there would be a strong risk of ending up stuck in or near the same price bracket as Crestron.