I did not like the recomendations that I was getting for a 40' HDMI to DVI cable (price wise) for my 990 to my Oppo BDP-83 so I went to Blue Cables.
At a 40' run I have had no problems and and there service is GREAT.
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Outlaw 990/7700
Conrad Johnson Premier140 Tube Amplifier
Conrad Johnson 17LS MKll Pre Amp
B&W 803D2’s HTM3S DS7's
HSU Subwoofer
Mitsubishi 6800 Projector
Da-Lite Screen,
Oppo BDP93
Comcast
PS Audio DSD
Stack Variac
Kill-O-Watt
Nakamichi cables Audio 8 cables
Air-Server
Mac-Mini
ROON