Santa left us a Panasonic BD55, and we have it hooked up to a 42-inch 720p Pioneer Elite plasma. Had a friend over for a few hours, and we sampled a number of discs -- Casino Royale, Planet Earth, Springsteen Live in Dublin, Cars, Prince Caspian among them -- and we agreed the picture was a marked improvement over the picture from my Oppo 981 (seated about 7.5 feet from screen). Did a direct comparison of the remastered Adventures of Robin Hood (DVD and BD) and while both discs are amazing for a 70 year old film, we both felt the BD had slightly richer colors and better detail definition, particularly in action sequences. If you like film, I would highly recommend getting BD at 1080i, as our experience is that a high-def output to a hi-def display is hard to beat.