I recently bought a Blu-Ray player and was all set to sign up with Netflix, when I noticed that my local Hollywood Video is now carrying Blu Ray (and HD DVD) rentals; I had talked to them about three weeks ago, and they said, "no, they weren't going to carry Blu-Ray for a while"....so I was on the Hollywood Video website and did a search, and sure enough this morning the local store (plus a few other area stores)was listed as a Blu-Ray source for rental. I stopped by, and there was quite a good selection of both HD formats.....the store people indicated that they have been receiving increasing amounts of both formats from corporate. I think this trend bodes well for the future store rental services.