IMHO, 1080p looks good, but only if the screen size/viewing distance ratio is correct. We recently compared the 50" Pioneer Elite 1080p plasma to the 42" 720p Elite display, and found that we could not notice much difference at our viewing distance of about 7-8 feet. The retailer also felt that unless you have a larger sized display, 1080p's detail would be lost at normal viewing distances.