Brett, I have a different TV, a Toshiba 61h71. It is rear projection. I used Video Essentials to calibrate my tv/ Thought I had done a decent job. Problem came with a movie we were watching.
The Hulk, the night scenes, we couldn't see anything except for blurrs or fleeting images.
I got on the internet looking for someone with SIF credentials. Found one that had experience with my set. He booked the job for 3 hours and actually spent 5. what they will do is adjust the
temp of the red, blue and green guns. They are set high at the factory b/c most stores have poor viewing areas, lots of reflection, etc.
My guy adjusted the temps, set the grey scale, convergence, blacker than black. Cleaned the inside, [amazing how dusty they get in short order] set the guns aglignment. Then he even worked on my dvd players profgressive scan. he set all this up in a menu for me, mine has menu for sports, movies, preferrence. We then called up my calibration, no complarison. For me, it was well worth the dollars spent.

Oh, we did watch the Hulk again, absolutely amazing the difference. Can't believe what we probably missed out on with other movies. Video
Essentials tells you on the disk, setting the blacker than black, may not be done on all sets. You maybe able to adjust some, but we obviously couldn't on our set. At least it didn't hold it.
The ohter issue is something called red push, he set it as best he could, I have the printouts from before and after, wasn't as level as he was hoping for, but they can only do so much.
Check the internet for ISF claibration, check and see if any have experience with your type of
TV......good luck, I had great experience and felt the dollars were worth it.
Brett, one other thing, be advised, if a calibration tech tweeks on your set, it will most likely void any warranty you may have.