Another net-direct company is Ascend Acoustics. I own CBM-170's for my main L/R. They have garnered great reviews consistently and have been compared to much more expensive speakers. They have been preffered over Paradigm Studio series, only giving up the deep bass in those cases. The CMT-340's are the big brother to the 170, producing a "bigger" sound. They also offer a 30-day in home trial, as well as allowing customers to piece together a complete package in stages: you get 45 days from the initial purchase to add, say, a center speaker at the reduced package pricing. Then 45 days from that purchase to add the surrounds at the package price, and so on.
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It's all about the hardware!