Regarding factory-installed audio in a vehicle: I’m sure the auto makers were primarily concerned with audio quality and hardly cared at all about marketing.

Can anyone say, “marketing?”

The percentage that Bose garners in automobile is once again a testament to their marketing department and the reputation among the average consumer, deserved or not.

A lot of car salesmanship is based on giving the consumer a good feeling, regardless of whether or not there is real substance to back it up. I’m not trying to put down all car sales people from the home office through to the local dealer. (I’d rather talk to the designers, engineers and builders.) But if I can hardly rely on the marketing and sales team for truly accurate information about vehicles, why would I rely on their judgement about audio?