Well, after a much belabored phone call with my owner, my 'plasma wall' now is fully stocked. In the 42" size we have the Sony TS, XS, and XBR, the Toshiba Cinema Series, Panasonic EDTV, Zenith, Samsung, Pioneer, Pioneer Elite. In side-by-side comparisons the winner is the Pioneer Elite (PRO910HD) the close second, (and much cheaper) is the Toshiba Cinema series. This is a universal review by the 10 employees in my store. If you have the budget, the Pioneer PRO910 is the one. It has the HDTV tuner with it, and HDMI ports (2), and the best looking case material of the bunch (although the toshiba is not too shabby, and I believe these two sets may come out of the same factory, as the stands and manuals are nearly the same. I'll have to do some research into that one).