I've had a 40" Sony XBR for about 10 months now and I still love it. The picture is wonderful on normal TV/satellite/cable inputs and really great with a progressive DVD (sorry, I don't have HDTV). I have a very bright room with one wall full of windows and the TV is viewed by people sitting & standing and from many different angles (rear projection TV's were terrible in my room). And... with the TV's 300 pound weight, your average thief can't carry it out of the house