I followed the instructions, and I'm a computer geek so I'm fairly certain nothings wrong with my computer.

I got the driver installed, browsed to the file, hit the upgrade button

It says Data Setting, scrolls the bar across,

Then erasing, scrolls the bar across.

Then the error 'device reset' pops up and now after shutting it off, putting it back into regular mode, it doesn't turn on or anything.

any ideas?